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    Stoke

    WE LAUNCHED AN APP -- 30SECOUT

    WE LAUNCHED AN APP -- 30SECOUT

    It's official, we have an app (30SECOUT) you can now find us on the Apple App Store & Google Play.

    For various reasons, we created an app; for starters, Facebook disapproved of our NO WEAK SHIT merch and many of our OG military designs; we weren't going to stand for it. So we created our app, where you can find our "racey" items, as well as all the other merch we offer. We also wanted to give you, our die hards, an easier way to find our products and offer in-app deals and exclusive products. Our founder, graphic designer Sean, goes into depth more here, but the basic breakdown of what the 30 SEC OUT App offers is :

    1. Automatic 15% discount applied on in-app purchases

    2. Access to all our banned items

    3. Most new items will drop on the app first

    4. Navigate the 30 SEC OUT site easier

    5. You'll find exclusive deals and offers on the app only

    You can download our app by tapping the link below if you're on a mobile device or by scanning this code using the camera on your mobile phone. The link automagically knows if you're an Android or an Apple. 

     

    An Unlikely Alliance.

    An Unlikely Alliance.
    A brand founded by a combat vet, which cares about the impact that human activity has on our planet? Yes, that's precisely what's going on here.

    Read more

    New Tee- Work The Plan

    New Tee- Work The Plan

    We're back at it again with another badass collaboration. We recently got the opportunity to collaborate with, The Ready State. We always feel lucky to create with brands that uphold the same values and goals as ours. The Ready States mission is to help everyday athletes enjoy movement, agility, and strength; their end goal is to have athletes of all walks have less pain and more protection against injury. They're here to help adults of all levels understand the importance of recovery, pain relief, and self-care, especially as athletes get older. TRS gives athletes the tools to perform essential maintenance on themselves; they understand not everyone has a team of trainers to take care of them. They are here to support the everyday athlete and provides them with information to keep their bodies mobile.

    With that being said, 30 Seconds Out and The Ready State give you "Work the Plan." Featured in two different colors, make it what you want. Dr. Kelly Starrett, co-founder of The Ready State, gave us the inspiration behind the design. Starrett said, "It is about being consistent over being heroic, "Work the Plan" is the heart of the message; make the best choice out of the options presented to you. Trust yourself, don't overthink or second guess." The leopard is the core of the design, symbolizing a human being's full physical capacity. The leopard doesn't need a pep talk; it doesn't have to activate its glutes; it has access to this power at a moment's notice, ready to attack and defend in the blink of an eye. The third eye on the leopard represents the self-awareness of our capacity to be self-reliant, resilient, and badass creatures. Self-awareness can seem like a superpower from the outside, like having a sixth sense. The leopard knows what needs to be done.

    Make sure you go checkout the The Ready State and all they do. On top of adding a new badass tee to your collection a portion of the "Work the Plan" tees will be donated to the Clean Water Corps, a task force specialized in focusing on combating the global water crisis. Operated entirely by veterans, they're serving there communities once again.

     

    New Tee Supporting Public Lands

    New Tee Supporting Public Lands

    We are proud to be donating a portion of proceeds from our new Dr. Doom t-shirt to the Hayden Fund, a public lands defense fund created to protect our wild places.

    Inspired by Mark Twight, the incredible Alpinist.

    "BURN THE BRIDGE. NUKE THE FOUNDATION. BACK YOURSELF UP AGAINST A WALL. HAVE AN OPINION ONE WAY OR THE OTHER, GET OFF THE FENCE AND RIP IT UP. CUT YOURSELF OFF SO THERE IS NO GOING BACK. ONCE YOU'RE COMMITTED THE TRUTH WILL COME OUT."

    Cover tee photo by Paul Tilden. T-shirt art by Mike Tea.

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