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THE MEANING OF THIRTY SECONDS OUT?

BUSINESS: You're walking towards the board room with your team, about to give the sales pitch of your lives!

SPORTS: You're in the tunnel, about to run onto the field for the big game. Careers will be made or lost here, depending on your preperation and execution!

ADVENTURE: You're roped up, about to climb an intimidating mountain face. Years of training and preparation are about to be tested!

MILITARY: Your team is approaching a target in helicopters. Hand signals get passed 10 min, 6 min, 3 min, 1 min...30 seconds! Lives are at stake. You're confident because you are surrounded by bad asses that get shit done!

FIRST RESPONDERS: The call crackles over the radio. Shots fired. Multiple casualties. You don't have time to review actions on, you go with what you know and are determined to make it home after the job is done!