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    Stoke — waves4water

    New Tee- Work The Plan

    New Tee- Work The Plan

    We're back at it again with another badass collaboration. We recently got the opportunity to collaborate with, The Ready State. We always feel lucky to create with brands that uphold the same values and goals as ours. The Ready States mission is to help everyday athletes enjoy movement, agility, and strength; their end goal is to have athletes of all walks have less pain and more protection against injury. They're here to help adults of all levels understand the importance of recovery, pain relief, and self-care, especially as athletes get older. TRS gives athletes the tools to perform essential maintenance on themselves; they understand not everyone has a team of trainers to take care of them. They are here to support the everyday athlete and provides them with information to keep their bodies mobile.

    With that being said, 30 Seconds Out and The Ready State give you "Work the Plan." Featured in two different colors, make it what you want. Dr. Kelly Starrett, co-founder of The Ready State, gave us the inspiration behind the design. Starrett said, "It is about being consistent over being heroic, "Work the Plan" is the heart of the message; make the best choice out of the options presented to you. Trust yourself, don't overthink or second guess." The leopard is the core of the design, symbolizing a human being's full physical capacity. The leopard doesn't need a pep talk; it doesn't have to activate its glutes; it has access to this power at a moment's notice, ready to attack and defend in the blink of an eye. The third eye on the leopard represents the self-awareness of our capacity to be self-reliant, resilient, and badass creatures. Self-awareness can seem like a superpower from the outside, like having a sixth sense. The leopard knows what needs to be done.

    Make sure you go checkout the The Ready State and all they do. On top of adding a new badass tee to your collection a portion of the "Work the Plan" tees will be donated to the Clean Water Corps, a task force specialized in focusing on combating the global water crisis. Operated entirely by veterans, they're serving there communities once again.

     

    Teaming up with the Clean Water Corps

    Teaming up with the Clean Water Corps

    Thirty Seconds Out is proud to share that we have joined forces with the Clean Water Corps division of Waves For Water to help in one of the biggest fights humanity faces: accessing clean water.

    A percentage from each Blackhawk Waves t-shirt we sell will be donated to the Clean Water Corps. Our donation will go towards funding the deployment of veterans in the global water crisis. With this killer tee and your help, we will make a difference for those in need. This is about something bigger than t-shirts, bigger than all of us. It's about a basic life requirement being met where it's not.

    The Clean Water Corps leverages the skills, experience and determination of military veterans to provide clean water solutions to those in harsh environments and during natural disasters. The CWC is a platform within Waves For Water, made for veterans to re-engage their world, to become part of a new team, united in a common and crystal clear purpose: bringing access to clean water to everyone that needs it. With their water filtration systems, they are boosting quality of life and helping prevent the spread of easily curable waterborne diseases among men, women and children.

    We are here for this! Check out W4W and CWC's water filtration system and a short video about them below.

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